Next enrolment : 2nd October 2023


The Bachelor of Business Administration (BBA) undergraduate degree program is conceived to prepare graduates with the requisite knowledge, skills, and values to effectively apply various business principles and tools in an organizational setting.

The BBA foundation is designed to bridge the gap between theory and practical application, while examining the areas of accounting, critical thinking and decision-making, economics, finance, business law and ethics, management, marketing, organizational behaviour, business statistical techniques, and general knowledge.If you follow the three years, you’ll earn 180 ECTS Credits.


On years 1 & 2, the program is following a classical academic year rhythm. We do not have classes on Fridays, allowing our students to work that day if they need/want to. On year 3, the rhythm is organized in such a way that our students can work Part-Time, which paves the way for employment. Our Career & Development Department offers Career & Outplacement services for our students.


At the end of Year 3, the student will have to defend a Thesis which will carry on one of the subjects studied during the programme.


Finance & Accounting

  • Accounting
  • Financial Control Introduction

Marketing – Sales – Communication

  • Marketing Fundamentals
  • International Business
  • Communication Tools
  • Sales Technics Fundamentals
  • Website Development

Management & Human Resource

  • Sociology of Organizations
  • International Relations
  • Business Law Fundamentals

Decision Maker Program

  • General Knowledge
  • Applied Methodology
  • Decision Making

Peripheral Skills

  • Social Anthropology Introduction
  • Swiss Institutions & Politics
  • Business English
  • Evaluation & Innovation Program


  • Professional Behavior
  • Powerpoint & Excel (Intermediate Level)
  • Humanitarian Project
  • Employability & Work Experience
  • Student Life

Finance & Accounting 

  • Cost Accounting
  • Corporate Finance

Marketing – Sales – Communication

  • Operational Marketing
  • Market Studies
  • Website Development – Advanced
  • Sales Technics – Advanced

Management & Human Resource 

  • Organization of Human Resources
  • International Relations – Advanced
  • Legal & Business Environment – Advanced
  • Team Management

Decision Maker Program

  • General Knowledge
  • Applied Methodology – Advanced
  • Decision Making – Advanced

Peripheral Skills

  • Business Anthropology
  • Micro & Macro Economics
  • Business English
  • Coding


  • Professional Behavior
  • Powerpoint & Excel (Advanced Level) & Word (Intermediate Level)
  • Humanitarian Project
  • Employability & Work Experience
  • Student Life

Finance & Accounting 

  • Taxation
  • Financial Controlling
  • International Finance
  • Finance Essential (Harvard Certificate)

Marketing – Sales – Communication

  • Applied Marketing
  • Persuading Technics
  • Influence & Public Relations
  • Strategy & Communication Plan
  • Marketing Essential (Harvard Certificate)

Management & Human Resource

  • Team Building
  • Change Management
  • Intercultural Management
  • Leadership & Agility
  • Digital Business Management
  • Global Collaboration (Harvard Certificate)
  • Neuro-Management

Decision Maker Program

  • General Knowledge
  • Applied Methodology
  • Decision Making

Peripheral Skills

  • Business English
  • Methodology and Dissertation
  • Public Speaking
  • Intellectual Property
  • Customer Relationship Management
  • Entrepreneurial Spirit
  • Blockchain & Cryptomoney


  • Professional Behavior
  • Word & Excel Expert
  • Sphinx
  • Gantt
  • Student Life

International Finance (Parcours Augmenté – optionnel)

  • Financial Assets & Markets
  • Equities
  • Bonds
  • Derivatives
  • Investment Funds
  • Financial Services Regulation & Professional Integrity
  • Other Financial Products
  • CISI Level 3 Exam Training

Digital Marketing (Parcours Augmenté – optionnel)

  • Digital Marketing Tools
  • Social Media Strategy
  • SEO & SEA Strategy
  • KPIs & Data Analytics

Business Diplomacy (Parcours Augmenté – optionnel)

  • Intrapreneurial Project Management
  • International Organizations & Business Diplomacy
  • International Development & Economics Issues
  • International Relations Management
  • Corruption & Fraud Risks

Entrepreneurship (Parcours Augmenté – optionnel)

  • Define a Project
  • Environment & Competition
  • Matrix & Project Diagnostic
  • Business Plan
  • Marketing & Innovation
  • Personalized Coaching

We Inspire. We Empowe. We Care.



I came to IMSG to specialize in international business. The school offers an impressive network which I think is key and will allow us to integrate the working world in the best available conditions.


I joined the IMSG to increase my business and management field knowledge and thus achieve my goal to become an independent entrepreneur. I am very satisfied with the diversity of the educational program and happy to be able to participate in events organized by the school, which allows us to meet influential personalities from the Geneva area.


I chosed IMSG for its Master in Digital Marketing and the pleasant environment it offers (Campus Biotech). I also wanted to be able to combine work along my studies, which is a definite advantage for recruiters!


Business development manager of a company specialized in facility management, I was looking for a Business School allowing me to acquire knowledge and a consistent practice in my position. IMSG teaches me the management basis and instills values ​​and skills that will help my career run smoothly.