Executive Master of Business Administration (EMBA) 2018-06-18T15:27:04+00:00

Executive Master of Business Administration (MBA)

DESCRIPTION

The 21st century demands original approaches championed by a new breed of business leader—innovative, resourceful, pragmatic, and intrepid. These leaders must possess the knowledge and insight to creatively and effectively address the challenges of tomorrow—including those not evident today.

The International Management School Geneva Executive MBA was created to meet these demands. Engaging, forward-thinking, and responsive, we are aiming at educating a new generation of business leaders who are also global citizens.

Designed for excellent Bachelor graduates and experienced managers with ambitious career goals, the programme takes an innovative approach to management in a challenging business environment. Il will enhance existing creative thinking and problem solving skills, developing managers to the next levels of strategy and business administration. This programme provides a global approach of management and business administration. It will open the door of entrepreneurship and global innovation, and meets the demands of students who want to develop the necessary skills in leadership and entrepreneurship.

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Content

The IMSG Executive Master of Business Administration is organized in 3 steps :

I- Best Practices in Business Program (B2P2)

  • Marketing
  • Finance & Accounting
  • Micro & Macroeconomics
  • Business Model Innovation
  • Organizations Sociology
  • Business Game

II- Advanced Strategic Concepts Program (ASCP)

Strategy

  • Strategic Analysis
  • Economic Intelligence
  • Negotiation & Mediation
  • Ethics & Corruption
  • Decision Making
  • Business Plan
  • Cross Cultural Management

Economics & Finance

  • International and Local Accounting Standards (IFRS & OHADA)
  • Business Taxation
  • Financial Data Management
  • Corporate Finance (CISI)
  • Capital Markets (CISI)
  • Challenges of the Local and International Circular Economy
  • Geopolitics & International Strategies
  • Mergers & Acquisitions
  • Banking Audit
  • Production Audit
  • Finance Essential (Harvard Business Publishing)

Marketing 

  • Consumer Shopper Insights Management
  • Digital Marketing
  • Communication Plan
  • Services Marketing
  • Marketing, Prospective and Digital
  • Total Quality Management
  • Neuroscience & Marketing
  • Luxury Management
  • Sales Excellence
  • Pricing Strategy
  • Health Marketing
  • Retail Marketing and Distribution
  • Marketing Essential (Harvard Business Publishing)

Human Resources

  • Responsables Human Resources Management
  • Change Management & Digital Transformation
  • Skills Management in the Digital Environment
  • Careers Management and International Mobility
  • Compensation Policies
  • Training Challenges in the Digital Environment
  • The Human Resources Manager, Strategic Partner
  • Social Rights
  • Managing Employee Representative Bodies
  • International Communication
  • Recruit & Retain

III- Business Plan Methodology (BPM)

  • Problem Based Learning
  • Harvard Cases Method
  • Thesis Methodological Follow-up