Master of Science in Sales & Marketing for the Life Sciences Industry

DESCRIPTION

The program enables students, with a minimum education of Bachelor 3 or equivalent, to enter into the Health and Medical Technology job market.

Whether graduated in medicine, pharmacology or biology and looking for general management & sales & marketing skills, or graduated from general management and eager to enter the Pharmaceutical Industry, Medtech or Health Sector, students will dramatically enhance their professional skills within a highly contextualized Life Sciences program.

This program prepares our Life Sciences students to find great roles in Product Management, Marketing Management, Marketing Communication, Sales across the whole diversified Health Sector. Although the emphasis is on the Life Sciences curriculum, we also integrate highly practical professional skills such as Presentation skills, Digital proficiency, Agency briefs, Data analysis and Management tips.

PACE

The School-Company balance is an important factor in driving high quality employment. The International Management School Geneva is working with a pool of companies who welcome our Master students into various departments, thereby ensuring they acquire significant professional experience. The program is organized in 3 semesters, totaling 120 credits.

VALIDATION/ THESIS

To validate its semesters, the student will have to support / defend a thesis that will focus on :

  • The launch of a product
  • A diagnostic and positioning study
  • Designing a communication plan
  • Building a Business Plan
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CONTENT

Create Value by Managing Yourself

  • Self as Entreprise
  • Develop Your Leadership
  • Manage your Health
  • Develop your Strategic Vision
  • Strengthen your Overall Negociation Capacity
  • Acquire a Decision-Making Skill
  • Develop your Professional Skills in Real Situations

Create Value by Optimising your Organization

  • Skills & Talent Management
  • New Forms of Work Organization
  • Organizational Audit
  • New Forms of Human Resources
  • Change Management
  • Artificial Intelligence & Organization Impacts
  • Accounting & Financial Statement Analysis
  • Cyber-Risk & Cyber-Performance
  • Legal Governance, Risk Management and Compliance (LGRC)
  • Fraud & Corruption
  • Total Quality Management
  • Innovation & Prospective
  • Value & Thinking Design

Create Value by Developing your Market

  • CRM & Consumer Value
  • New Forms of Trade & Prospective
  • Quality Services & Value
  • Outstanding & Value Proposition
  • Institutions & Crisis Communication
  • Strategic Communication
  • Storytelling Value in Business
  • Sensorial & Ethno-Marketing
  • International Sales & Global Marketing
  • Gantt Project
  • Sphinx
  • Excel Expert

Create Value with your Dissertation

  • Methodology & Dissertation
  • Dissertation Defense

Sales & Marketing in the Life Sciences Industry Major

  • Positioning & Market Orientation
  • Pre-Strategic Mapping
  • Campaign Plan & Feedback
  • Life Science & Pharmaceutical Environment