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  • Bachelor of Science in Marketing

    BACHELOR OF SCIENCE IN MARKETING

     

    DESCRIPTION

    International Management School Geneva Bachelor of Science in Marketing is ideal for students who are interested in figuring out how consumers think, what they want, and how to bring products to market that satisfy consumer needs and wants? Majoring in marketing lays a solid foundation for students considering careers in sales, advertising, event promotions, or marketing research.

    Our marketing students receive a foundation in economics, finance, business law, international business, accounting, and -of course- marketing.

    PACE

    On years 1 & 2, the program is following a classical academic year rhythm. We do not have classes on Fridays, allowing our students to work that day if they need/want to.

    On year 3, the rhythm is organized in such a way that our students can work Part-Time, which paves the way for employment. Our Career & Development Department offers Career & Outplacement services for our students.

    If you follow the three years, you’ll earn 180 ECTS Credits.

    VALIDATION/ THESIS

    At the end of Year 3, the student will have to defend a Thesis which will carry on one of the subjects studied during the programme’s Major.

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    CONTENT (YEAR 1)


    Accounting and Financial Management – 160h

    • General Accounting
    • Introduction to Management Control
    • Mathematics & Statistics
    • English applied to Management

    Marketing – Sales – Communication – 160h

    • Marketing Fundamentals
    • International Trade
    • Communication Tools
    • Commercial approach & Sales techniques
    • English applied to Marketing

    Management & Human Resources – 200h

    • Human Resources
    • Introduction to Social Anthropology
    • Business Law
    • International Relations & General Culture
    • Swiss Institutions & Political
    • English applied to Management
    • Professional Skills Development
    • Innovation Day

    CONTENT (YEAR 2)


    Accounting and Financial Management – 160h

    • Cost Accounting
    • Corporate Finance
    • Mathematics & Statistics
    • English applied to Management

    Marketing – Sales – Communication – 160h

    • Operational Marketing
    • Market Research
    • Communication Policies
    • Sales & Negotiation Techniques
    • English applied to Marketing

    Management & Human Resources – 200h

    • General Business Policy
    • Human Resources Organization
    • Legal & Social Environment
    • International Project Management
    • Professional Skills Development
    • English applied to Management
    • Social Anthropology
    • General Knowledge
    • Innovation Day

    CONTENT (YEAR 3)


    Accounting & Finance – 80h

    • Asset Management
    • Taxation
    • Corporate Finance
    • International Finance
    • Financial Accounting
    • Finance Essentials (Harvard Business School Publishing)

    Marketing – Sales – Communication – 68h

    • Mix Marketing & Matrix
    • Digital Marketing
    • Persuading Technics
    • Marketing Research
    • Marketing Essentials (Harvard Business School Publishing)

    Management & Human Resources – 88h

    • Team Management – Empowerment
    • Decision Making
    • Economic Intelligence
    • Supply Chain Management
    • International Affairs
    • Project management
    • Global Collaboration (Harvard Business School Publishing)

    Other – 116h

    • Business English
    • Innovation Thursdays
    • Methodology
    • Thesis

    Major – 80h

    • Corporate Communication
    • Communication Plan
    • Strategic Marketing
    • Web Marketing
    • Public Relations
    • Packaging & Merchandising
    • Communication Psychology

    Evaluation 

    • Mid-term Exams
    • Final Exams
    • Dissertation Defense

    Learning expeditions


    Dissertation