Bachelor of Science in Marketing 2018-03-25T07:11:05+00:00

Bachelor of Science in Marketing

DESCRIPTION

International Management School Geneva Bachelor of Science in Marketing is ideal for students who are interested in figuring out how consumers think, what they want, and how to bring products to market that satisfy consumer needs and wants? Majoring in marketing lays a solid foundation for students considering careers in sales, advertising, event promotions, or marketing research.

Our marketing students receive a foundation in economics, finance, business law, international business, accounting, and -of course- marketing.

PACE

On years 1 & 2, the program is following a classical academic year rhythm. We do not have classes on Fridays, allowing our students to work that day if they need/want to.

On year 3, the rhythm is organized in such a way that our students can work Part-Time, which paves the way for employment. Our Career & Development Department offers Career & Outplacement services for our students.

If you follow the three years, you’ll earn 180 ECTS Credits.

VALIDATION/ THESIS

At the end of Year 3, the student will have to defend a Thesis which will carry on one of the subjects studied during the programme’s Major.

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A 3 years program

Finance & Accounting

  • Accounting
  • Financial Control Introduction

Marketing – Sales – Communication

  • Fondamental Marketing
  • International Business
  • Communication Tools
  • Fondamental Sales Technics

Management & Human Resource

  • Sociology of Organizations & HR
  • International Relations Management
  • Legal & Business Environment

General Knowledge

  • Social Anthropology Introduction
  • General Knowledge & Philosophy
  • Swiss Institutions & Policy
  • Humanitarian Project

Periphery Skills

  • Public Speaking
  • Innovation Day
  • Business English
  • Business Etiquette
  • Professional Behavior
  • Cyber Identity
  • Tai Chi

Finance & Accounting

  • Cost Accounting
  • Corporate Finance
  • Mathematical & Statistics

Marketing – Sales – Communication

  • Operational Marketing
  • Market Studies
  • Communication Policies
  • Sales Technics Advanced

Management & Human Resource

  • General Corporate Policy
  • Human Resource Organization
  • Legal & Business Environment Advanced

General Knowledge

  • Social Anthropology Advanced
  • General Knowledge & Philosophy Advanced
  • Micro & Macro Economy

Periphery Skills

  • Public Speaking
  • Innovation Day
  • Business English
  • Business Etiquette
  • Professional Behavior

Financial Accounting

  • Balanced Scorecard Introduction
  • Financial Control Advanced
  • Taxation
  • Quantitative Methods for Management
  • International Finance
  • Finance Essential (Harvard Certificate)

Marketing – Sales – Communication

  • Applied Marketing
  • Persuading Technics
  • Marketing Essential (Harvard Certificate)

Management & Human Ressource

  • Team Management
  • Supply Chain Process
  • Cyber Identity
  • Decision Making
  • Cross-cultural Management Project
  • Global Collaboration (Harvard Certificate)

Periphery Skills

  • Preparation of the Defense
  • Innovation Day
  • Business English
  • Methodology & Dissertation
  • Business Etiquette
  • Professional Behavior
  • Tai Chi

Marketing Major

  • Customer Relationship Management
  • Digital Marketing
  • Public Relations
  • Strategy & Communication Plan
  • Data Mining & Data Science