Bachelor of Science in Marketing

DESCRIPTION

International Management School Geneva Bachelor of Science in Marketing is ideal for students who are interested in figuring out how consumers think, what they want, and how to bring products to market that satisfy consumer needs and wants? Majoring in marketing lays a solid foundation for students considering careers in sales, advertising, event promotions, or marketing research.

Our marketing students receive a foundation in economics, finance, business law, international business, accounting, and -of course- marketing.

PACE

On years 1 & 2, the program is following a classical academic year rhythm. We do not have classes on Fridays, allowing our students to work that day if they need/want to.

On year 3, the rhythm is organized in such a way that our students can work Part-Time, which paves the way for employment. Our Career & Development Department offers Career & Outplacement services for our students.

If you follow the three years, you’ll earn 180 ECTS Credits.

VALIDATION/ THESIS

At the end of Year 3, the student will have to defend a Thesis which will carry on one of the subjects studied during the programme’s Major.

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A 3 years program

Finance & Accounting

  • Accounting
  • Financial Control Introduction

Marketing – Sales – Communication

  • Marketing Fundamentals
  • International Business
  • Communication Tools
  • Sales Technics Fundamentals
  • Website Development

Management & Human Resource

  • Sociology of Organizations
  • International Relations
  • Business Law Fundamentals

Decision Maker Program

  • General Knowledge
  • Applied Methodology
  • Decision Making

Peripheral Skills

  • Social Anthropology Introduction
  • Swiss Institutions & Politics
  • Business English
  • Evaluation & Innovation Program

Professionalization

  • Professional Behavior
  • Powerpoint & Excel (Intermediate Level)
  • Humanitarian Project
  • Employability & Work Experience
  • Student Life

Finance & Accounting 

  • Cost Accounting
  • Corporate Finance

Marketing – Sales – Communication

  • Operational Marketing
  • Market Studies
  • Website Development – Advanced
  • Sales Technics – Advanced

Management & Human Resource 

  • Organization of Human Resources
  • International Relations – Advanced
  • Legal & Business Environment – Advanced
  • Team Management

Decision Maker Program

  • General Knowledge
  • Applied Methodology – Advanced
  • Decision Making – Advanced

Peripheral Skills

  • Business Anthropology
  • Micro & Macro Economics
  • Business English
  • Coding

Professionalization

  • Professional Behavior
  • Powerpoint & Excel (Advanced Level) & Word (Intermediate Level)
  • Humanitarian Project
  • Employability & Work Experience
  • Student Life

Finance & Accounting 

  • Taxation
  • Financial Controlling
  • Balanced Scorecard
  • International Finance
  • Finance Essential (Harvard Certificate)

Marketing – Sales – Communication

  • Applied Marketing
  • Persuading Technics
  • Marketing Essential (Harvard Certificate)

Management & Human Resource

  • Team and Change Management
  • Supply Chain Management
  • Cyber and Information Management
  • Cross-cultural Management
  • Decision Making
  • Global Collaboration (Harvard Certificate)

Peripheral Skills 

  • Business English
  • Professional Behavior
  • Methodology and Dissertation
  • Harvard Methodology and Cases
  • Business Etiquette
  • Speaking with Confidence
  • Defense Preparation

Marketing Major

  • Customer Relationship Management
  • Strategy and Communication Plan
  • Entrepreneurial Spirit
  • Behavioral Control & Negotiation
  • Data Mining & Data Science