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  • Bachelor of Business Administration (BBA)



    The Bachelor of Business Administration (BBA) undergraduate degree program is conceived to prepare graduates with the requisite knowledge, skills, and values to effectively apply various business principles and tools in an organizational setting. The BBA foundation is designed to bridge the gap between theory and practical application, while examining the areas of accounting, critical thinking and decision-making, economics, finance, business law and ethics, management, marketing, organizational behaviour, business statistical techniques, and general knowledge.


    This program provides a global approach of management and business administration. It will open the door of entrepreneurship and global innovation, and meets the demands of students who want to develop the necessary skills in leadership and entrepreneurship.


    Having taken a Bachelor of Business Administration (BBA), you can expect to find an entry managerial position in SMEs or big companies, locally or internationally.


    If you have completed the first two years of our Bachelor programme, you can take the BBA in year 3. If you wish to apply directly on year 3, you will need to have successfully completed the equivalent of our first two years at an appropriate school. We will need to carefully review your academic records and motivations.


    On years 1 & 2, the program is following a classical academic year rhythm. We do not have classes on Fridays, allowing our students to work that day if they need/want to.

    On year 3, the rhythm is organized in such a way that our students can work Part-Time, which paves the way for employment. Our Career & Development Department offers Career & Outplacement services for our students.

    If you follow the three years, you’ll earn 180 ECTS Credits.


    At the end of Year 3, the student will have to defend a Thesis which will carry on one of the subjects studied during the programme.


    Our BBA is delivered by the International Management School Geneva, a Swiss Private School Register & EFQM accredited school. We are also on EFMD member. The International Management School Geneva follows the Bologna agreement directive : by following a three years Bachelor programme, you’ll earn 180 ECTS Credits.



    Accounting and Financial Management – 160h

    • General Accounting
    • Introduction to Management Control
    • Mathematics & Statistics
    • English applied to Management

    Marketing – Sales – Communication – 160h

    • Marketing Fundamentals
    • International Trade
    • Communication Tools
    • Commercial approach & Sales techniques
    • English applied to Marketing

    Management & Human Resources – 200h

    • Human Resources
    • Introduction to Social Anthropology
    • Business Law
    • International Relations & General Culture
    • Swiss Institutions & Political
    • English applied to Management
    • Professional Skills Development
    • Innovation Day


    Accounting and Financial Management – 160h

    • Cost Accounting
    • Corporate Finance
    • Mathematics & Statistics
    • English applied to Management

    Marketing – Sales – Communication – 160h

    • Operational Marketing
    • Market Research
    • Communication Policies
    • Sales & Negotiation Techniques
    • English applied to Marketing

    Management & Human Resources – 200h

    • General Business Policy
    • Human Resources Organization
    • Legal & Social Environment
    • International Project Management
    • Professional Skills Development
    • English applied to Management
    • Social Anthropology
    • General Knowledge
    • Innovation Day


    Accounting & Finance – 80h

    • Asset Management
    • Taxation
    • Corporate Finance
    • International Finance
    • Financial Accounting
    • Finance Essentials (Harvard Business School Publishing)

    Marketing – Sales – Communication – 68h

    • Mix Marketing & Matrix
    • Digital Marketing
    • Persuading Technics
    • Marketing Research
    • Marketing Essentials (Harvard Business School Publishing)

    Management & Human Resources – 88h

    • Team Management – Empowerment
    • Decision Making
    • Economic Intelligence
    • Supply Chain Management
    • International Affairs
    • Project management
    • Global Collaboration (Harvard Business School Publishing)

    Other – 116h

    • Business English
    • Innovation Day
    • Methodology
    • Thesis

    Advanced Modules – 80h

    • Finance
    • Strategy
    • Entrepreneurship
    • Management


    • Mid-term Exams
    • Final Exams
    • Dissertation Defense

    Learning expeditions