Bachelor of Business Administration (BBA) 2018-10-11T14:47:58+00:00

Bachelor of Business Administration (BBA)

DESCRIPTION

The Bachelor of Business Administration (BBA) undergraduate degree program is conceived to prepare graduates with the requisite knowledge, skills, and values to effectively apply various business principles and tools in an organizational setting. The BBA foundation is designed to bridge the gap between theory and practical application, while examining the areas of accounting, critical thinking and decision-making, economics, finance, business law and ethics, management, marketing, organizational behaviour, business statistical techniques, and general knowledge.

PROGRAMME OBJECTIVES

This program provides a global approach of management and business administration. It will open the door of entrepreneurship and global innovation, and meets the demands of students who want to develop the necessary skills in leadership and entrepreneurship.

JOB PROSPECTS

Having taken a Bachelor of Business Administration (BBA), you can expect to find an entry managerial position in SMEs or big companies, locally or internationally.

ADMISSION

If you have completed the first two years of our Bachelor programme, you can take the BBA in year 3. If you wish to apply directly on year 3, you will need to have successfully completed the equivalent of our first two years at an appropriate school. We will need to carefully review your academic records and motivations.

PACE

On years 1 & 2, the program is following a classical academic year rhythm. We do not have classes on Fridays, allowing our students to work that day if they need/want to.

On year 3, the rhythm is organized in such a way that our students can work Part-Time, which paves the way for employment. Our Career & Development Department offers Career & Outplacement services for our students.

If you follow the three years, you’ll earn 180 ECTS Credits.

VALIDATION/ THESIS

At the end of Year 3, the student will have to defend a Thesis which will carry on one of the subjects studied during the programme.

DIPLOMA

Our BBA is delivered by the International Management School Geneva, a Swiss Private School Register & EFQM accredited school. We are also on EFMD member. The International Management School Geneva follows the Bologna agreement directive : by following a three years Bachelor programme, you’ll earn 180 ECTS Credits.

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A 3 years program

Finance & Accounting

  • Accounting
  • Financial Control Introduction

Marketing – Sales – Communication

  • Fundamental of Marketing
  • International Business
  • Communication Tools
  • Fundamental of Sales Technics

Management & Human Resource 

  • Sociology of Organizations
  • International Relations Management
  • Fundamental of Legal & Business Environment

General Knowledge 

  • Social Anthropology Introduction
  • Swiss Institutions & Policy
  • Method & Fundamental Courses

Peripheral Skills

  • Business English
  • Professional Behavior
  • Fundamental of Business Management
  • A.I.P. (Assessment & Innovation Program)

Finance & Accounting 

  • Cost Accounting
  • Corporate Finance

Marketing – Sales – Communication

  • Operational Marketing
  • Market Studies
  • Advertising and Institutional Communication
  • Sales Technics Advanced

Management & Human Resource 

  • Human Resource Organization
  • International Relations Management
  • Legal & Business Environment Advanced

General Knowledge 

  • Anthropology and Business
  • Macro & Micro Econmy
  • Method & Fundamental Courses

Peripheral Skills

  • Business English
  • Professional Behavior
  • Fundamental of Business Management
  • A.I.P. (Assessment & Innovation Program)

Finance & Accounting 

  • Taxation
  • Financial Controlling
  • Balanced Scorecard
  • International Finance
  • Finance Essential (Harvard Certificate)

Marketing – Sales – Communication

  • Applied Marketing
  • Persuading Technics
  • Marketing Essential (Harvard Certificate)

Management & Human Resource

  • Team and Change Management
  • Supply Chain Management
  • Cyber and Information Management
  • Cross-cultural Management
  • Decision Making
  • Global Collaboration (Harvard Certificate)

Peripheral Skills 

  • Business English
  • Professional Behavior
  • Methodology and Dissertation
  • Harvard Methodology and Cases
  • Business Etiquette
  • Speaking with Confidence
  • Defense Preparation

Business Administration Major 

  • Customer Relationship Management
  • Strategy and Communication Plan
  • Entrepreneurial Spirit
  • Behavioral Control & Negotiation
  • Influence & Public Relations Management