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  • Bachelor of Business Administration (BBA)



    The Bachelor of Business Administration (BBA) undergraduate degree program is conceived to prepare graduates with the requisite knowledge, skills, and values to effectively apply various business principles and tools in an organizational setting. The BBA foundation is designed to bridge the gap between theory and practical application, while examining the areas of accounting, critical thinking and decision-making, economics, finance, business law and ethics, management, marketing, organizational behaviour, business statistical techniques, and general knowledge.


    This program provides a global approach of management and business administration. It will open the door of entrepreneurship and global innovation, and meets the demands of students who want to develop the necessary skills in leadership and entrepreneurship.


    Having taken a Bachelor of Business Administration (BBA), you can expect to find an entry managerial position in SMEs or big companies, locally or internationally.


    If you have completed the first two years of our Bachelor programme, you can take the BBA in year 3. If you wish to apply directly on year 3, you will need to have successfully completed the equivalent of our first two years at an appropriate school. We will need to carefully review your academic records and motivations.


    On years 1 & 2, the program is following a classical academic year rhythm. We do not have classes on Fridays, allowing our students to work that day if they need/want to.

    On year 3, the rhythm is organized in such a way that our students can work Part-Time, which paves the way for employment. Our Career & Development Department offers Career & Outplacement services for our students.

    If you follow the three years, you’ll earn 180 ECTS Credits.


    At the end of Year 3, the student will have to defend a Thesis which will carry on one of the subjects studied during the programme.


    Our BBA is delivered by the International Management School Geneva, a Swiss Private School Register & EFQM accredited school. We are also on EFMD member. The International Management School Geneva follows the Bologna agreement directive : by following a three years Bachelor programme, you’ll earn 180 ECTS Credits.



    Finance & Accounting

    • Accounting
    • Financial Control Introduction

    Marketing – Sales – Communication

    • Fondamental Marketing
    • International Business
    • Communication Tools
    • Fondamental Sales Technics

    Management & Human Resource 

    • Sociology of Organizations & HR
    • International Relations Management
    • Legal & Business Environment

    General Knowledge 

    • Social Anthropology Introduction
    • General Knowledge & Philosophy
    • Swiss Institutions & Policy
    • Humanitarian Project

    Periphery Skills

    • Public Speaking
    • Innovation Day
    • Business English
    • Business Etiquette
    • Professional Behavior
    • Cyber Identity
    • Tai Chi


    Finance & Accounting 

    • Cost Accounting
    • Corporate Finance
    • Mathematical & Statistics

    Marketing – Sales – Communication

    • Operational Marketing
    • Market Studies
    • Communication Policies
    • Sales Technics Advanced

    Management & Human Resource 

    • General Corporate Policy
    • Human Resource Organization
    • Legal & Business Environment Advanced

    General Knowledge 

    • Social Anthropology Advanced
    • General Knowledge & Philosophy Advanced
    • Micro & Macro Economy

    Periphery Skills

    • Public Speaking
    • Innovation Day
    • Business English
    • Business Etiquette
    • Professional Behavior


    Financial Accounting 

    • Balanced Scorecard Introduction
    • Financial Control Advanced
    • Taxation
    • Quantitative Methods for Management
    • International Finance
    • Finance Essential (Harvard Certificate)

    Marketing – Sales – Communication

    • Applied Marketing
    • Persuading Technics
    • Marketing Essential (Harvard Certificate)

    Management & Human Ressource

    • Team Management
    • Supply Chain Process
    • Cyber Identity
    • Decision Making
    • Cross-cultural Management Project
    • Global Collaboration (Harvard Certificate)

    Periphery Skills 

    • Preparation of the Defense
    • Innovation Day
    • Business English
    • Methodology & Dissertation
    • Business Etiquette
    • Professional Behavior
    • Tai Chi

    Business Administration Major 

    • Customer Relationship Management
    • Strategy & Communication Plan
    • Business Plan/ Entrepreneurial Spirit
    • Business Project