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IMSG

Bachelor of Business Administration (BBA)

This program provides a global approach of management and business administration. It will open the door of entrepreneurship and global innovation, and meets the demands of students who want to develop the necessary skills in leadership and entrepreneurship.

Having taken a Bachelor of Business Administration (BBA), you can expect to find an entry managerial position in SMEs or big companies, locally or internationally.

If you have completed the first two years of our Bachelor programme, you can take the BBA in year 3. If you wish to apply directly on year 3, you will need to have successfully completed the equivalent of our first two years at an appropriate school. We will need to carefully review your academic records and motivations.

On years 1 & 2, the program is following a classical academic year rhythm. We do not have classes on Fridays, allowing our students to work that day if they need/want to.

On year 3, the rhythm is organized in such a way that our students can work Part-Time, which paves the way for employment. Our Career & Development Department offers Career & Outplacement services for our students.

If you follow the three years, you’ll earn 180 ECTS Credits.

At the end of Year 3, the student will have to defend a Thesis which will carry on one of the subjects studied during the programme.

Our BBA is delivered by the International Management School Geneva, a Swiss Private School Register & EFQM accredited school. We are also on EFMD member. The International Management School Geneva follows the Bologna agreement directive : by following a three years Bachelor programme, you’ll earn 180 ECTS Credits.

A 3 years program

Finance & Accounting

  • Accounting
  • Financial Control Introduction

Marketing – Sales – Communication

  • Marketing Fundamentals
  • International Business
  • Communication Tools
  • Sales Technics Fundamentals
  • Website Development

Management & Human Resource

  • Sociology of Organizations
  • International Relations
  • Business Law Fundamentals

Decision Maker Program

  • General Knowledge
  • Applied Methodology
  • Decision Making

Peripheral Skills

  • Social Anthropology Introduction
  • Swiss Institutions & Politics
  • Business English
  • Evaluation & Innovation Program

Professionalization

  • Professional Behavior
  • Powerpoint & Excel (Intermediate Level)
  • Humanitarian Project
  • Employability & Work Experience
  • Student Life

Finance & Accounting 

  • Cost Accounting
  • Corporate Finance

Marketing – Sales – Communication

  • Operational Marketing
  • Market Studies
  • Website Development – Advanced
  • Sales Technics – Advanced

Management & Human Resource 

  • Organization of Human Resources
  • International Relations – Advanced
  • Legal & Business Environment – Advanced
  • Team Management

Decision Maker Program

  • General Knowledge
  • Applied Methodology – Advanced
  • Decision Making – Advanced

Peripheral Skills

  • Business Anthropology
  • Micro & Macro Economics
  • Business English
  • Coding

Professionalization

  • Professional Behavior
  • Powerpoint & Excel (Advanced Level) & Word (Intermediate Level)
  • Humanitarian Project
  • Employability & Work Experience
  • Student Life

Finance & Accounting 

  • Taxation
  • Financial Controlling
  • International Finance
  • Finance Essential (Harvard Certificate)

Marketing – Sales – Communication

  • Applied Marketing
  • Persuading Technics
  • Influence & Public Relations
  • Strategy & Communication Plan
  • Marketing Essential (Harvard Certificate)

Management & Human Resource

  • Team Building
  • Change Management
  • Intercultural Management
  • Leadership & Agility
  • Digital Business Management
  • Global Collaboration (Harvard Certificate)
  • Neuro-Management

Decision Maker Program

  • General Knowledge
  • Applied Methodology
  • Decision Making

Peripheral Skills

  • Business English
  • Methodology and Dissertation
  • Public Speaking
  • Intellectual Property
  • Customer Relationship Management
  • Entrepreneurial Spirit
  • Blockchain & Cryptomoney

Professionalization

  • Professional Behavior
  • Word & Excel Expert
  • Sphinx
  • Gantt
  • Student Life

International Finance (Parcours Augmenté – optionnel)

  • Financial Assets & Markets
  • Equities
  • Bonds
  • Derivatives
  • Investment Funds
  • Financial Services Regulation & Professional Integrity
  • Other Financial Products
  • CISI Level 3 Exam Training

Digital Marketing (Parcours Augmenté – optionnel)

  • Digital Marketing Tools
  • Social Media Strategy
  • SEO & SEA Strategy
  • KPIs & Data Analytics

Business Diplomacy (Parcours Augmenté – optionnel)

  • Intrapreneurial Project Management
  • International Organizations & Business Diplomacy
  • International Development & Economics Issues
  • International Relations Management
  • Corruption & Fraud Risks

Entrepreneurship (Parcours Augmenté – optionnel)

  • Define a Project
  • Environment & Competition
  • Matrix & Project Diagnostic
  • Business Plan
  • Marketing & Innovation
  • Personalized Coaching

Titre

The Bachelor of Business Administration (BBA) undergraduate degree program is conceived to prepare graduates with the requisite knowledge, skills, and values to effectively apply various business principles and tools in an organizational setting. The BBA foundation is designed to bridge the gap between theory and practical application, while examining the areas of accounting, critical thinking and decision-making, economics, finance, business law and ethics, management, marketing, organizational behaviour, business statistical techniques, and general knowledge.

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