Digital Marketing & Communication Augmented Course

CHF2,500.00

A training course tailor-made by experts in the field with the aim of providing listeners with the knowledge and skills necessary for the development of a solid digital strategy.

 

Category:

Description

DIGITAL MARKETING TOOLS

Digital Marketing : Origins and objectives

The major changes brought by digital marketing

The keys to a successful digital strategy

Reminder of the media families grades

  • Earned
  • Owned
  • Paid

The audience at the center of all concerns

The AARRR framework – The ultimate conversion tunnel

The propulsion levers

  • SEM : SEO /SEA/ SMO (Introduction)
  • E-mailing
  • Affiliation
  • RTB
  • Retargeting
  • Mobilemarketing
  • Markletplaces

 

SOCIAL MEDIA STRATEGY

Introduction

  • Introduction
  • Summary

Reminders and general

  • SWOT/Mapping
  • Targets
  • SMART Objectivs
  • KPI

Social Networks bases

  • Sociology
  • Infographics

Creation and animation of pages

  • Facebook
  • Twitter
  • Linkedin
  • Instagram

Develop a strategy

  • Good practises
  • Steps

Tools overview

SEO & SEA STRATEGY

Acquire SEO culture

  • The scope of natural referencing
  • How search engines work
  • The basics of referencing
  • The key numbers

Build your SEO toolbox

  • Useful plugins for SEO
  • Tools to check its positioning
  • Tools to analyze and audit a site
  • Content: the fundamental building block of SEO
  • Best practices for your site content
  • Content quality and quantity as the key to SEO
  • Content update

Technical SEO: between HTML and Netlinking

  • Master the essential tags for SEO
  • Go from a text page to an optimized website
  • Conversion: Structure your site for maximum returns
  • Netlinking strategy
  • SEO Black hat

Other acquisition techniques: SEA, Retargeting, Programmatic, SMO

  • Understanding the levers of traffic acquisition
  • Manage Adwords campaigns
  • Snipping Marketing: Audience management tools
  • Social Networks: their roles in traffic acquisition

Google of the future already visible today

  • The latest updates from Google
  • How Google skews leads for position tracking
  • Website ergonomics

 

KPI AND DATA ANALYSIS

Introduction to traffic acquisition marketing tools

  • SEO
  • SEA
  • Emailing
  • Social Networks

Determination of the tracking tools to be used

  • Target reminders, objectives, KPIs
  • Analytics
  • Search Console

Google Analytics Focus

  • Setting
  • Audience
  • Trafic acquisition
  • Behavior
  • Conversions
  • Real time

Search Console

  • Setting
  • Website quality
  • Website visibility

Interpretation of information

  • KPIs
  • Interpretation

Google Tag Manager

Google Data studio

  • Automated reporting
  • Tool explanation
  • Setting
  • Getting started

Public

Marketing project manager, webmaster, students

Speakers

Mr Julien Muller, Mrs Maëlys Beulque, Mr Malik Souyad

Teaching language

French

Assessment Method

Continue + case studies

Organization and teaching method

9 modules – 120 hours in Blended Learning (MyDigitalUniversity platform + personalized support of 20 minutes per module (3 hours with a coach)

Problem Based Learning + case studies

Permanent intake

Validation

Advanced Certificate of “Digital Marketing & Communication”

Delivered by IMSG – 15 ECTS