The term “innovation” means the invention of an idea and its implementation. When we talk about intellectual property and innovation, we have to refer to the whole process that goes from the emergence of the said idea until the moment when a certain service or product is finalized.

Whether it’s a small business or a multinational, it can help us understand that any kind of innovation adds something to the value of the business. The main challenge is to integrate the company’s present or potential customers with the innovation process in question.

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