With the Swiss Made label, the IMSG joins the organizations that defend the quality of Swiss expertise.

SWISS LABEL is an association within the meaning of art. 60 ff of the Swiss Civil Code. SWISS LABEL deals in the broadest sense of brand management and labels.

The hallmark of SWISS LABEL is the crossbow. The origins of SWISS LABEL back to 1917 (creation of the “Swiss Week”). Protected in Switzerland and in important export countries, crossbow – true complement and / or alternative to the Swiss cross – represents the brand “Swiss”. It is a symbol of quality, safety, professionalism and reliability, both for businesses and consumers.