On Wednesday, February 7, International Management School Geneva had the pleasure to host the Forum des Cadres for an exciting conference on the topic: Franchise Commerce – Instructions.

During 45 minutes Fabien Dousse, head of SMEs, with 17 years of experience working in the franchising business, showed the tricks of this exciting world.

The speaker answered the following issues and questions:

What is franchising?

In which activities, do we most likely see franchising?

What are the financial characteristics of franchising?

What are the benefits and requirements for the franchisor and its franchisees?

All the IMSG team thanks the Forum des Cadres for its confidents and will be pleased to host its next events.