On Thursday 30th November 2017, IMSG’s students were invited to opening of the new IWC Schaffhausen boutique in Geneva and the inauguration of the brand’s first bar, “Les Aviateurs”.

International Watch Co, better known as IWC, is a luxury watch manufacturer located in Schaffhausen, Switzerland, belonging to the Richemont Group. The brand is known for its major complexity, for being the first using titanium and for its avant guard incorporation of ceramic in its manufacture.

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