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  • Master of Science in Marketing & Digital Communication

    MASTER OF SCIENCE IN MARKETING & DIGITAL COMMUNICATION

     

    DESCRIPTION

    The Master in Marketing & Digital Communication is aiming to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Through the expansion of mobile devices every day, more and more people around the world connect across social media: Twitter has 320 million active monthly users, Instagram 400 million, Google+ 540 millions, YouTube 1 billion and Facebook 1.6 billion. What we are witnessing is more than a technological revolution; it is a deep socio-cultural transformation. Companies the world over are constantly increasing the amount they invest in their online advertising channels to improve their relationship with the consumers and the business community. You will learn how to use these new media efficiently and how to balance your marketing & digital communication investments.

    PACE

    Our MSc is delivered over 18 months (3 semesters) and the rhythm is organized in such a way that our students can work Part-Time, which paves the way for their employment. Our Career & Development Department offers Career & Outplacement services for our students.

    VALIDATION/THESIS

    At the end of the MSc, the student will have to defend a Thesis which will carry on one of the subjects studied during the programme’s Major.

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    CONTENT


    Strategy & General Management – 128h

    • Quality Management
    • Business PlanDevelopment (Harvard Business School Publishing)
    • Project Management (Harvard Business School Publishing)
    • Process Improvement (Harvard Business School Publishing)
    • International Business Law
    • Strategic HR Management, Retention)
    • Change Management (Harvard Business School Publishing)
    • Decision Making (Harvard Business School Publishing)
    • Lobbying Crisis Management (Harvard Business School Publishing)
    • IT security
    • Innovation Implementation (Harvard Business School Publishing)

    Accounting & Finance – 112h

    • Statistics
    • Accounting
    • Taxation
    • Internal Audit
    • Macro & Micro Economics
    • Corporate Finance
    • Ethics & Professional Standards
    • Global Economy
    • Political Sociology
    • Corporate Ethics

    Marketing & Communication – 112h

    • Strategic Marketing – Models
    • Consumer Studies
    • Competition Law
    • Brand Management
    • Price Setting
    • Core Competencies – Marketing
    • Leading a Sales Team
    • International Marketing
    • CRM & Sales Management
    • Sensorial Marketing

    Other – 116h

    • Innovation Thursdays
    • Business English
    • Speaking with Confidence
    • Methodology
    • Thesis

    Major – 120h

    • Digital Marketing
    • Events Marketing
    • Marketing Plan Reporting
    • Social Networks

    Evaluation 

    • Mid-term Exams
    • Final Exams
    • Thesis Defense

    Learning expeditions


    Thesis