Bachelor of Science in Marketing 2018-07-19T09:51:18+00:00

Bachelor of Science in Marketing

DESCRIPTION

Ce programme amène à une connaissance pointue des techniques de communication digitale et du marketing. Basé sur des études de cas Harvard, il aborde la communication d’entreprise, les fondamentaux du marketing mais aussi la stratégie digitale des organisations.

RYTHME

L’alternance Ecole-Entreprise représente un important levier dans la conduite à l’emploi. C’est pourquoi un «pool d’entreprises» a pour mission d’intégrer les étudiants dans leurs services afin qu’ils acquièrent une expérience significative appréciée des recruteurs. Le programme est organisé sur 3 années totalisant 180 crédits.

VALIDATION/ MÉMOIRE

Afin de valider sa formation, l’étudiant devra soutenir/défendre une thèse qui portera sur :

  • Stratégie marketing
  • Plan de communication
  • Gestion des réseaux sociaux
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LE PROGRAMME EN 3 ANS

Finance & Accounting

  • Accounting
  • Financial Control Introduction

Marketing – Sales – Communication

  • Fundamental of Marketing
  • International Business
  • Communication Tools
  • Fundamental of Sales Technics

Management & Human Resource 

  • Sociology of Organizations
  • International Relations Management
  • Fundamental of Legal & Business Environment

General Knowledge 

  • Social Anthropology Introduction
  • Swiss Institutions & Policy
  • Method & Fundamental Courses

Peripheral Skills

  • Business English
  • Professional Behavior
  • Fundamental of Business Management
  • A.I.P. (Assessment & Innovation Program)

Finance & Accounting 

  • Cost Accounting
  • Corporate Finance

Marketing – Sales – Communication

  • Operational Marketing
  • Market Studies
  • Advertising and Institutional Communication
  • Sales Technics Advanced

Management & Human Resource 

  • Human Resource Organization
  • International Relations Management
  • Legal & Business Environment Advanced

General Knowledge 

  • Anthropology and Business
  • Macro & Micro Econmy
  • Method & Fundamental Courses

Peripheral Skills

  • Business English
  • Professional Behavior
  • Fundamental of Business Management
  • A.I.P. (Assessment & Innovation Program)

Finance & Accounting 

  • Taxation
  • Financial Controlling
  • Balanced Scorecard
  • International Finance
  • Finance Essential (Harvard Certificate)

Marketing – Sales – Communication

  • Applied Marketing
  • Persuading Technics
  • Marketing Essential (Harvard Certificate)

Management & Human Resource

  • Team and Change Management
  • Supply Chain Management
  • Cyber and Information Management
  • Cross-cultural Management
  • Decision Making
  • Global Collaboration (Harvard Certificate)

Peripheral Skills 

  • Business English
  • Professional Behavior
  • Methodology and Dissertation
  • Harvard Methodology and Cases
  • Business Etiquette
  • Speaking with Confidence
  • Defense Preparation

Marketing Major

  • Customer Relationship Management
  • Strategy and Communication Plan
  • Entrepreneurial Spirit
  • Behavioral Control & Negotiation
  • Data Mining & Data Science