Bachelor of Business Administration (BBA)

DESCRIPTION

Ce programme vous apporte une connaissance globale du monde des affaires et de la gestion d’entreprise. Il ouvre les portes de l’entrepreneuriat et répond à la demande des étudiants désireux de développer leurs compétences en leadership.

RYTHME

L’alternance Ecole-Entreprise représente un important levier dans la conduite à l’emploi. C’est pourquoi un « pool d’entreprises » a pour mission d’intégrer les étudiants dans leurs services afin qu’ils acquièrent une expérience significative appréciée des recruteurs. Le programme est organisé sur 3 années totalisant 180 crédits.

VALIDATION/ MÉMOIRE

Afin de valider sa formation, l’étudiant devra soutenir/défendre un mémoire qui portera sur :

  • Management du changement
  • Gestion de projet
  • Conception d’un business plan
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LE PROGRAMME EN 3 ANS

Finance & Accounting

  • Accounting
  • Financial Control Introduction

Marketing – Sales – Communication

  • Marketing Fundamentals
  • International Business
  • Communication Tools
  • Sales Technics Fundamentals
  • Website Development

Management & Human Resource

  • Sociology of Organizations
  • International Relations
  • Business Law Fundamentals

Decision Maker Program

  • General Knowledge
  • Applied Methodology
  • Decision Making

Peripheral Skills

  • Social Anthropology Introduction
  • Swiss Institutions & Politics
  • Business English
  • Evaluation & Innovation Program

Professionalization

  • Professional Behavior
  • Powerpoint & Excel (Intermediate Level)
  • Humanitarian Project
  • Employability & Work Experience
  • Student Life

Finance & Accounting 

  • Cost Accounting
  • Corporate Finance

Marketing – Sales – Communication

  • Operational Marketing
  • Market Studies
  • Website Development – Advanced
  • Sales Technics – Advanced

Management & Human Resource 

  • Organization of Human Resources
  • International Relations – Advanced
  • Legal & Business Environment – Advanced
  • Team Management

Decision Maker Program

  • General Knowledge
  • Applied Methodology – Advanced
  • Decision Making – Advanced

Peripheral Skills

  • Business Anthropology
  • Micro & Macro Economics
  • Business English
  • Coding

Professionalization

  • Professional Behavior
  • Powerpoint & Excel (Advanced Level) & Word (Intermediate Level)
  • Humanitarian Project
  • Employability & Work Experience
  • Student Life

Finance & Accounting 

  • Taxation
  • Financial Controlling
  • International Finance
  • Finance Essential (Harvard Certificate)

Marketing – Sales – Communication

  • Applied Marketing
  • Persuading Technics
  • Influence & Public Relations
  • Strategy & Communication Plan
  • Marketing Essential (Harvard Certificate)

Management & Human Resource

  • Team Building
  • Change Management
  • Intercultural Management
  • Leadership & Agility
  • Digital Business Management
  • Global Collaboration (Harvard Certificate)
  • Neuro-Management

Decision Maker Program

  • General Knowledge
  • Applied Methodology
  • Decision Making

Peripheral Skills

  • Business English
  • Methodology and Dissertation
  • Public Speaking
  • Intellectual Property
  • Customer Relationship Management
  • Entrepreneurial Spirit
  • Blockchain & Cryptomoney

Professionalization

  • Professional Behavior
  • Word & Excel Expert
  • Sphinx
  • Gantt
  • Student Life

International Finance (Parcours Augmenté – optionnel)

  • Financial Assets & Markets
  • Equities
  • Bonds
  • Derivatives
  • Investment Funds
  • Financial Services Regulation & Professional Integrity
  • Other Financial Products
  • CISI Level 3 Exam Training

Digital Marketing (Parcours Augmenté – optionnel)

  • Digital Marketing Tools
  • Social Media Strategy
  • SEO & SEA Strategy
  • KPIs & Data Analytics

Business Diplomacy (Parcours Augmenté – optionnel)

  • Intrapreneurial Project Management
  • International Organizations & Business Diplomacy
  • International Development & Economics Issues
  • International Relations Management
  • Corruption & Fraud Risks

Entrepreneurship (Parcours Augmenté – optionnel)

  • Define a Project
  • Environment & Competition
  • Matrix & Project Diagnostic
  • Business Plan
  • Marketing & Innovation
  • Personalized Coaching