Emmanuelle Dellus is a professor of strategic marketing at the IMSG. After obtaining a Master’s degree at the Business School in Tours, she joined Orange France SA as Project Manager. She was then in charge of Business Development (B2B2C), and have been promoted to Senior CRM Marketing Manager at Orange Communications SA in Lausanne. In 2012, she joined Jaeger-Lecoultre (Groupe Richemont), in charge of global brand development. Since 2017, she is a consultant for the Glion Institue of Higher Education.