With the Swiss Made label, the IMSG joins the organizations that defend the quality of Swiss expertise.
The hallmark of SWISS LABEL is the crossbow. The origins of SWISS LABEL back to 1917 (creation of the “Swiss Week”). Protected in Switzerland and in important export countries, crossbow – true complement and / or alternative to the Swiss cross – represents the brand “Swiss”. It is a symbol of quality, safety, professionalism and reliability, both for businesses and consumers.